GIF File:
A type of bitmap image file that Branders.com supports for artwork upload. Files of this type have a .gif suffix.

Halftone:
An image produced by breaking the subject into small dots of varying intensities of gray ranging from white to black.

Hotstamp with Foil:
Heat is used to leave a foil imprint of the design on the surface. Available in a variety of colors but can only be implemented in a single color for the entire design.

Illustrator by Adobe:
Adobe® Illustrator® is industry standard illustration software that creates graphically rich artwork for print or the Web. It provides powerful and flexible tools for PostScript®.

Italic:
In type, letter forms that slope to the right.

Kern:
To add or delete space between pairs of adjacent characters. Also known as letterspacing.

Laser Engraving:
Logo is digitized then lasered into hard surfaces such as wood, metal or glass.

Line Art:
Black and white illustration of reproduction quality.

Offset Printing:
Is a process of transferring ink from a metal printing plate to a rubber-covered cylinder. Used on more complex artwork and for higher quantity runs.

Overrun:
The number of products in excess of the number originally ordered.

Pad Print:
Used on oddly shaped products and surfaces. Only one color can be imprinted.

Pantone Matching System (PMS):
A color scale used to precisely match colors for printing. Each color has a coded number indicating instructions for mixing inks to achieve it.

Sans-serif Type:
A type style without cross strokes at the end of the main strokes.

Serif Type:
Any typeface with letters having a cross stroke at the end of the main stroke.

Silkscreen:
Ink is pressed thru a fine screen leaving a flat, painted imprint on the surface of the material.

Spot Color:
A single consistent color used throughout an area.

Sublimation:
Is a heat transfer method of imprint using heat-activated dyes that "sublimate" into the fabric; becoming part of the fabric, not an imprint sitting on top of the fabric.

Supplier:
A company that offers for sale, usually through distributors, Promotional Products it manufacturers or imprints according to buyer specifications. Also known as a manufacturer. (Note: In Canada, a supplier of Promotional Products is known as a distributor).

TIFF File:
Stands for Tagged Image File Format. This is another bitmap file format that is supported for Artwork Upload.

Typeface:
A general term used to describe the styles of lettering available in typesetting. See also FONTS.

Under Run:
The number of products less than what was originally ordered. Customer Support